Main reasons to start delegating tasks
Lack of time is the main reason why the founder of 4CISO, Muza Sakhaev, came to us. He started noticing that simple recurring tasks he performed were taking up a lot of his time. He realised that instead of the company developing, he was getting bogged down in its operations. So, to boost his company development and avoid burnout, he should start delegating tasks to others as soon as possible.
And he’s not the only one. The Alternative Board study shows that an average entrepreneur spends about 68% of their time dealing with recurring tasks, administration and solving emergent problems. Only about 32% of entrepreneurs free themselves from daily operations and work on vision, long-term goals, strategic planning, etc.
Since saving our customers’ time is our top priority, I understood that we could help him.
Which tasks to delegate first?
The first step was to determine which tasks he was currently responsible for and delegate the most time-consuming ones. To do that, we followed the method I described in my article ‘Which tasks should you delegate first? 5 core principles’. We discovered that he was responsible for product development, sales and marketing in the company.
We also identified which of the tasks were the most time-consuming and tedious for him. Those tasks were project tracking (administration), maintaining webpages, administering SEO tasks and designing a blog.
At this point, I thought we had found a match. In both groups, we identified tasks related to content management, such as designing a blog or administering SEO tasks. So, if we delegated these tasks to someone else, it would allow Muza to spend more of his time on more important tasks. After checking my hypothesis with Muza, he confirmed that I was right.
The last thing I needed to ask him to make sure we were going in the right direction was his hourly rate. Once we found that out, it became obvious that the first process that consumed a lot of his time and at the same time wasn’t worth it was blog content management. To start delegating tasks related to this process was the first place to start.
Structure the process by roles and steps
Next, we had to find out exactly which steps were involved in blog content management in his case. The best way to do that was to create a BPMN diagram because it allows you to visualise a process workflow and see all the elements in it. This is what the diagram of 4CISO’s blog content management process looked like in the end.
To download the diagram in high resolution, click here.
As you can see, the process of blog content management seemed simple, but in fact, it included six roles (SEO analyst, content manager, copywriter, SEO, proofreader, graphic designer) and eighteen elements. The person who should drive the process, be responsible for it and fulfil most of the steps was a content manager. Once we had figured this out, it was time for us to find that person.
If you are tired of some tasks and need our help to delegate them, book a preliminary with us.
To be continued…